Having just started our agency and the Ice Awards coming up, we wanted to do something to let everyone in the advertising community know that we exist. We had entered a few things in the show, but we wanted to do something bigger. Being a smaller agency, part of our model is to partner with agencies on projects that align with our capabilities. We wanted to get in touch with those agencies who share our passion to create award-winning work.
We designed and packaged our own shelves, with an Ikea-esque instruction manual inside. Because what is the one thing that every agency needs after winning big at an award show? More shelf space. The day after the show we delivered these shelves to the agencies who won big. As a way to say congratulations, and most importantly let them know who we are.